Whether you’re responding to the seismic shifts in your industry or attempting to adopt a longer-term approach, changing your company’s future direction can provide significant advantages. Scientific research has shown that companies with a strong future orientation tend to be more efficient and creative. To become more futuristic, you can encourage managers and employees to design and implement new strategies and processes that will help the company better prepare for the future and adapt to changing trends.
The development of future-oriented innovations requires a dialogic method to identify business opportunities as well as potential obstacles. This can be accomplished using a framework of knowledge about futures that includes futures knowledge and awareness and futures capabilities. Futures literacy is the capacity of an individual or a company to determine futures, build them, and articulate them. It is based on the belief that articulating and creating futures is multidisciplinary, and involves numerous domains, spheres and stakeholders. Futures awareness is the ability to recognize future possibilities. It is based on their perception of the world.
Future-oriented innovation can be made by developing products and services that improve people’s lives. These improvements are the result of collaboration between various technologically advanced process stakeholders, and require a complex assessment of the current issues and alternative options. This type of innovation requires radical epistemic clarity and the ability to listen to suggestions for the long-term future.