Digital solutions are tools that leverage technology to improve operations and provide new channels for customer interaction. They can help businesses stay in the game, meet customer demands more effectively, or accelerate growth. However, selecting the right one requires careful planning. Here’s a look at a few crucial aspects to think about when choosing a sophisticated digital solution for your business.
Many digital solutions rely on the use of a variety of innovative and scalable technology, making them able to grow with the company and adjust to the needs of the company. This flexibility comes at costs. It’s not uncommon for solutions that are successful to generate demands for expanded services, greater personalization, and more ad-hoc changes. The challenge for digital businesses is to enjoy complexity that can add value while avoiding complexity that isn’t.
Complex digital solutions can automatize routine tasks, which reduces the time workers spend on administrative tasks and allows them to focus on more important tasks. They can also improve the handling of data and enable better decision-making through monitoring information in real-time. Additionally these solutions can cut costs and enable easier scaling the business.
Sales professionals face difficulties in communicating the importance of these capabilities. They must have strategies that explain how the solutions will provide tangible rewards to specific customers’ needs. They also need to be able to modify their value proposition to meet the changing needs of customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to plan Your Business for Continuous Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.